Overestimating Podcasting, Underestimating Podcasting: Ouch! How Both Can Hurt
If Roy Amara’s first rule of technology holds true, most commercial podcasters will overestimate the value of podcasting in the short term and underestimate the value of a well-d
The Seven Deadly Sins of Commercial Podcasting
Follow the money, and you quickly discover that podcasting has gone mainstream and viral. Podcast Upfronts, the Interactive Advertising Bureau, and PricewaterhouseCoopers release