Why Small Numbers Matter, Big Time
Our obsession with big numbers is a hangover from the broadcast era. Targeting and addressability were so crude and unreliable that you needed massive numbers to reach anyone who c
Saying Something, Versus Saying Something That Matters
One quality that quickly distinguishes professional education podcasters from amateurs is the ability to say something that really matters when it really matters. Those who know wh
Overestimating Podcasting, Underestimating Podcasting: Ouch! How Both Can Hurt
If Roy Amara’s first rule of technology holds true, most commercial podcasters will overestimate the value of podcasting in the short term and underestimate the value of a well-d
The Seven Deadly Sins of Commercial Podcasting
Follow the money, and you quickly discover that podcasting has gone mainstream and viral. Podcast Upfronts, the Interactive Advertising Bureau, and PricewaterhouseCoopers release