The Experience Matters Blog
The Seven Deadly Sins of Commercial Podcasting
Follow the money, and you quickly discover that podcasting has gone mainstream and viral. Podcast Upfronts, the Interactive Advertising Bureau, and PricewaterhouseCoopers released their annual joint report on the podcasting business, projecting that the industry will generate $2 billion in revenue this year and $4 billion by 2024. Like websites in the mid-1
Overestimating Podcasting, Underestimating Podcasting: Ouch! How Both Can Hurt
If Roy Amara’s first rule of technology holds true, most commercial podcasters will overestimate the value of podcasting in the short term and underestimate the value of a well-developed podcasting program in the long term. The Pain of Overestimating Podcasting The value, appeal, and promise of podcasting have finally reached companies serving the education
Saying Something, Versus Saying Something That Matters
One quality that quickly distinguishes professional education podcasters from amateurs is the ability to say something that really matters when it really matters. Those who know what’s under the hood of a good podcast know that this skill is largely connected to the intent of the podcast and the hosts. There are myriad reasons […]
Why Small Numbers Matter, Big Time
Our obsession with big numbers is a hangover from the broadcast era. Targeting and addressability were so crude and unreliable that you needed massive numbers to reach anyone who cared about your product or service in a broadcast medium. One of the most important things to grasp is that podcasting is not broadcasting, and small […]